AT&T Next

AT&T asked for a single video explaining the complex details of their payment plan, NEXT. We saw an opportunity to develop a campaign to demonstrates how AT&T NEXT is easier to understand than you may think.

We produced three long-form videos for YouTube, which had almost a million views per video in under two weeks. The Bachelor video alone caused a 7,000% lift in Google searches for AT&T NEXT, and the campaign drove 13,000 people into AT&T stores.